Citi responds to call for Typhoon Haiyan (Yolanda) relief operations

Due to the massive devastation caused by Typhoon Haiyan (Yolanda), multinational financial services corporation, Citi took action and launched a global fund raising for the affected areas.

Asia Pacific CEO Stephen Bird petitioned to employees around the locality to assist Citi Philippines in gathering assistance for the super typhoon ravaged Visayas Region.

“Our thoughts are with the people of the Philippines and our focus is on supporting those who have lost families and homes,” said Bird. “Citi has operated in the Philippines since 1902 and we have a long history of supporting local communities.” he added.

“The pledges of support from Citi employees around the world have been simply overwhelming,” said Batara Sianturi, Citi Country Officer for the Philippines. “Colleagues who have worked in the Philippines or have relatives and friends here are deeply concerned and want to help in any way they can. We have mobilized the collection of relief goods, coordinated volunteer efforts, and continue to campaign for contributions to aid the ongoing rescue work.” 

Initiatives in other countries like the U.S. include the activation of the American Red Cross fundraising microsites to facilitate donations from U.S. employees and clients. Citi Canada employees are donating to UNICEF; and the donations will be tripled in impact thanks to a match by the Government of Canada and UNICEF corporate supporters. 

If you wish to do your part and be one with other nations in working towards the recovery and rehabilitation of Visayas, contributions may be made through Citibank Philippines, a member of Philippine Business for Social Progress (PBSP):