Filipinos Most Socially-Conscious In APAC

Across Asia Pacific, this figure stood at 55%, while Japan had the lowest concentration of socially-conscious consumers.  
Global, such consumers are younger with nearly 63% of consumers aged under 40.
These consumers consult social media when making purchase decisions and are most concerned about environmental and global issues dealing with hunger and education.

According to Nielsen’s survey, when it comes to brands and advertising, socially conscious consumers trust recommendations from people they know and look for opinions and information posted by other consumers online. They also generally use social media to help make purchase decisions.

The survey conducted by more than 28,000 Internet respondents in 56 countries shows that 46% of global consumers are willing to pay extra for products and services from companies that have integrated programs to which benefit the overall society.

Published in Marketing – interactive; http://www.marketing-interactive.com/news/31969 ; 30 March 2012