PBSP, PDRF for Marikina Watershed

 

  

The Philippine Business for Social Progress (PBSP) unites with Philippine Disaster Recovery Foundation (PDRF) in saving the Marikina Watershed.

To rehabilitate the watershed and mitigate the threat of future flooding,  PDRF launched a multi-sectoral campaign that aims to reforest additional 34 per cent or 9,520 hectares of the degrad ed areas.  

Since 2010, PBSP has been  spearheading the liv eli hood compon ent of the project by providing income-generating activities to sustain the livelihood of the communities and assure that no economic activities could harm the watershed. Apart from this, PBSP has been tapping its member companies to participate by adopting their own hectare in the watershed.

PBSP member companies who are already part of the Adopt-a-Hectare program include Cathay Pacific Airways Ltd., All Transport Network, and Brother International (Philippines) Corporation.

In Photo are Mr. Klaas Oreel, PBSP Chief Executive Advisor (center) and PBSP management

 

Published in Business World, 13 January 2011