KRAFT FOODS (PHILIPPINES), INC.

FRESH (Future Resilience and Stronger Households) Philippines is a three-year project of Kraft Foods Philippines, Save the Children and Kraft Foods Foundation. This project was recently awarded Best Poverty Alleviation program by the 9th Asian Corporate Social Responsibility Awards held in Kuala Lumpur, Malaysia. Launched in 2009, FRESH is implemented in partnership with Paranaque City, Metro Manila, San Remigio, Antique, and Lake Sebu, South Cotabato.  The program not just aims to address hunger and malnutrition but also provide the poor with income opportunities for greater food security.  FRESH has reached out to 7,000 school children and improved the school attendance of pupils in Grades 1 to 3 from 79% to 99%.  Moreover, it has helped plant 900 food gardens in homes, schools, and communities.