CITI

With a workforce steeped in volunteerism, Citi for more than 108 years now, has taken a leadership role in helping create economically healthy communities. In the Philippines, Citi’s citizenship efforts focus on issues where it can naturally contribute its resources and expertise as a financial services company: Microfinance, which helps individuals become economically self-sufficient; Enterprise Development that leads to economic expansion and job creation; Youth Education and Livelihoods, which prepares young people for personal and professional success; and Financial Capability and Asset Building so individuals and families can make informed financial decisions. In Microfinance, Citi’s flagship program is the Microentrepreneur of the Year Awards, launched in 2002. The program’s success has led to its introduction in more than 20 countries.  In partnership with the Bangko Sentral ng Pilipinas and the Microfinance Council of the Philippines, with the support of Citi Foundation, this annual awards program honors the best Filipino microentrepreneurs around the country and has helped raise awareness of microfinance and its benefits in impoverished communities.