Rebuilding after disaster: Most Valuable Partner
MANILA, Philippines – In this light, the companies owned by Manny V. Pangilinan, who had been doing various CSR projects individually, decided to unite under the banner of Tulong Kapatid, which has become the corporate social responsibility and disaster response initiative of the MVP Group of Companies.
“In any disaster, all utilities are affected,” points out Esther Santos, president of the PLDT Smart Foundation. With companies that provide basic services – like telecommunications, water, and electricity – it made sense to join forces to enable better coordination.
“Our ability to help has multiplied,” says Jeffrey Tarayao, president of One Meralco Foundation. Because of Tulong Kapatid, he adds, “We coordinate faster. The strength of each company is maximized. We are able to utilize our core competencies and help with high confidence.”
Tulong Kapatid first made its impact with a telethon on Dec. 10 last year to raise funds for the victims of Typhoon Pablo. Though the telethon was organized in only 24 hours, the collective efforts of Tulong Kapatid companies raised over P100 million in just six hours.