201502.09

PBSP: The business of uplifting lives

Times have changed. In an era of great social awareness, people have become more conscious of their impact on others and their environment. The same holds true for businesses.

Whereas in the past, companies were focused solely on making profits and outsmarting the competition, businesses today have begun devoting their resources to charitable and humanitarian activities. More than harnessing resources from communities to produce and sell products or services, companies are now striving to give back to the community where they thrive through various projects that directly improve citizens’ well-being.

These are not singular philanthropic endeavors designed to create an image of benevolence for an entrepreneur but sustainable programs of like-minded organizations and individuals who believe in socially responsible entrepreneurship.