Launched the new tagline: Business United. Lives Uplifted. Saw improvement in beneficiaries in four key aspects: Health, Education, Environment and Enterprise Development; empowerment of assisted communities and their increased participation in development

Started workforce development as core strategy, asserted role in MIndanao in basic services delivery (health and education); spearheaded the business sector’s support to the MDGs

Redefine strategy to focus on impact areas; implemented the Area Resource Management program and considered environmental conservation as a goal and success.

Efforts focused on the 15 poorest provinces where at least 40% of families live below poverty line

50 Filipino business leaders founded PBSP and pledged to set bside 1% of their sompanies net income before taxes to pursue poverty reduction programs